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Monday, April 22, 2024

The Basics of SEO by Collins A Nwude

Search Engine Optimization can be defined as the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it is simply quality control for websites.

The essence of having a website is to have a global presence for your company/organization or profile, and then what is the essence of the website if it cannot be found on search engines with related key words. You will agree with me that Search Engine Optimization is super important.

Ever wondered why some websites rank better than the others do? It is because of a powerful web content technique called Search Engine Optimization, which can also be called SEO. This is the art of increasing your site’s natural search engine ranking, so that you rank high in the right searches.

For example, if your company sells shoes, you would expect to rank well when people look for Shoe seller websites. Ranking well is important because the majority of users only click on links to sites on the first page and mostly sites at the top of the page, only few bother to check on the second page and in most times it is because they did not find what they were looking for on the first page.

It also depends on how each specific search engine operates and what their expectations are.

There are, however, some safe means of ensuring your website ranks well and I will teach you how to employ those techniques. Above all those little tricks and trades, one thing is clearly important and that is quality.

Modern search engines expect sites to contain quality content that is useful, factually correct and not solely designed for sales purposes (except shop fronts and selling areas of course).

Ask some SEO companies about SEO and they will try to confuse you with science into thinking it’s a black art or something.

Ask some companies what is SEO and they will find it hard to answer. Not so here at www.skytechng.com, we are SEO experts with 10 years’ experience, we prefer our clients to not only know what we are doing for them, but experience it.

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