{"id":6133,"date":"2018-03-21T22:33:38","date_gmt":"2018-03-21T21:33:38","guid":{"rendered":"https:\/\/www.skytechng.com\/blog\/blog\/?p=322"},"modified":"2018-09-06T14:12:43","modified_gmt":"2018-09-06T13:12:43","slug":"how-to-promote-and-grow-your-blog-posts-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.skytechng.com\/blog\/marketing\/how-to-promote-and-grow-your-blog-posts-on-linkedin\/","title":{"rendered":"How to Promote and Grow Your Blog Posts on LinkedIn"},"content":{"rendered":"

Credit:\u00a0James Parsons<\/a><\/span><\/p>\n

LinkedIn can be a surprisingly good place to promote your blog posts, but generally only if they\u2019re in the right kind of niche. I wouldn\u2019t go to the business-focused site and try to promote a blog with video game reviews or product recommendations, for example. On the other hand, articles focused on\u00a0growing a business<\/strong>, or on\u00a0pursuing a career<\/strong>, or on\u00a0personal growth<\/strong>\u00a0all tend to do well. Regardless, you can certainly try to promote anything you want; it just might work if your audience is on LinkedIn in the first place.<\/span><\/p>\n

Step 1: Have a Complete Profile<\/span><\/h3>\n

I know this is tired old advice for basically every social network, but the first thing you always need to do is fill out your profile as completely as possible. The exact details depend on whether you\u2019re trying to promote your blog via a brand page or a personal page.<\/span><\/p>\n

For a company page, you want something memorable and personal.\u00a0Hootsuite<\/a>\u2018s page has a good description, complete business details, and a series of blog posts that bring their brand personality to life.<\/span><\/p>\n

\"Example<\/span><\/p>\n

For a personal page, you want a friendly summary, a happy profile picture that\u2019s professionally shot, a link to your site, and plenty of useful and fun information. The CEO of Hootsuite has a good one\u00a0himself<\/a>. Notice that his first paragraph is value-first, showing who he is and what his successes have been. The other three paragraphs are below the fold and are able to go into more detail at a slower pace.<\/span><\/p>\n

Generally, it will be easier to promote a blog via a personal profile than a brand page, simply since more space is dedicated to it, and because LinkedIn is more focused on personal connections than media connections to brands. Typically if you want to connect with a brand, you\u2019re looking to get hired.<\/span><\/p>\n

That said, if you\u2019re a blogger, you own your own business. Set up your business profile as well as your personal profile. You can promote blog post content from both of them at once.<\/span><\/p>\n

Step 2: Build Up Your Connections<\/span><\/h3>\n

Success on LinkedIn relies on having a huge network.\u00a0The larger your network, the more people will see your posts<\/strong>\u00a0and the more people will have the chance to share them.<\/span><\/p>\n

\"LinkedIn<\/span><\/p>\n

Unlike other social networks, casual users don\u2019t really browse LinkedIn as much, so you want people who are active on the site and who are\u00a0avid users<\/a>.\u00a0Who might you want to look for?<\/em><\/span><\/p>\n