Political parties across the globe are learning that along with advertising on traditional mediums such as television and newspapers, they must invest in digital marketing if they want to compete with their rival parties. Over the past few years, we have seen an uptake in UK and US parties, in particular, using social media campaigns to defeat their opponents.
In 2015 Social Media played a vital role in the emergence of President Buhari as the President of Nigeria.
It is also on record that the youths constitute 60% of the voting population in Nigeria and 80% of the Youth and 35% of the Non-Youths are on social Media and the Internet.
SkyTechNG has the capacity to deploy the services listed below:.
- Call Center
- Reputation Management
- Whatsap Blast System
- Social Media Optimization System
- Robotic Call
- SMS Blast System
1. CALL CENTER
It’s an election year, which means that the political circus has come to town all across Nigeria. Politicians have been reaching out to voters for quite a while now, but the outreach has hit a fever pitch as the primaries narrow the field. One of the essential tools in every campaign’s toolbox is the call center.
Call centers are an age-old tradition among political hopefuls. Candidates may utilize a variety of tactics to get out the word about themselves, including canvassing, emails, social media and snail mailing campaigns. All of these methods have their merit, but call centers play a central role in candidates overall strategies.
The three primary responsibilities of political call centers are getting out the vote, volunteer recruitment fundraising and conducting research.
If you hold public office, or if you are considering throwing your hat into the ring, your reputation reflects how you are perceived by the public. In January 2017, a devoted user of social media obtained the keys to the White House, and political brand management will never be the same. Twitter is the new television, and anyone can be thrust onto the global stage.
A survey conducted by the Internet and American Life Project at the Pew Research Center found that 66 percent of adults who use social networking sites such as Twitter or Facebook have used social networking to promote their political interests. One-third of social media users have used it to encourage other people to take action on a social or political matter that is important to them.
Whether you are running for Presidential, Gubernatorial, Senatorial, House of Representative or House of Assembly elections in Nigeria, every handshake, sneeze or baby-kissing episode has the potential to go viral. Whether you are branded a Luke Skywalker or lose the endorsements of all the local newspapers, depends on the effectiveness with which you and your campaign team manage your brand..
Our internet monitoring software automatically surveys the Internet and alerts you when it finds a mention of your name. This gives you the chance to respond in a timely manner and nip any problems in the bud. We shall be providing the followings”
- Keep Your Information Consistent Online
- Complete Your Online Profiles
- Reputation Monitoring & Brand Surveillance
- Respond To All Posts on Social Media
At SkyTechNG, we understand that, as a politician, you are constantly surrounded by under public scrutiny. Our team of online reputation management specialists and digital marketing veterans has helped clients in all walks of life implement these strategies and others.
We would love to learn about your campaign and discuss how we can contribute. If you are interested in building a team to improve your visibility, building your political brand, showing your best side to journalists and attracting voters,
3. WHATSAPP BLAST
It is time to get over the traditional text message or SMS marketing for the success of your business. At SkyTechNG.com, we offer the host of amazing benefits of the new-age Whatsapp marketing in Nigeria. A revolutionary medium of communication, Whatsapp has taken the marketing world by storm. At a time when SMS marketing was getting redundant, given its limitations like DND numbers, Whatsapp has come across as a ground-breaking technique to promote your political campaigns.
4. SOCIAL MEDIAL OPTIMIZATION
Social media optimization (SMO) is the use of social media networks to manage and grow a politician’s message and online presence. As a digital strategy, social media optimization can be used to increase awareness of a politician and political party, connect with customers, and ameliorate potential damaging news.
5. ROBOTIC CALL
Voice messaging system is a web-based, automatic outbound dialing solution that initiates automated phone calls and pre-recorded messages. Great for political call center!, You can use Voice Message Broadcasting to grow and sustain their campaigns:
6. BULK SMS BLAST
Bulk SMS Services are highly effective communication tool for election campaign. As we all know election is all about the attention of voters. Every candidate wants public support and their attention. Bulk SMS services are best way to achieve maximum response.
Advantage of campaigning by Bulk SMS services:
- It helps you to make your election campaign unique and attract more public to support you. Sending SMS to the public makes your trust in their minds and create personal touch as SMS reaches to every individual.
- Other advantage of sending SMS is that the cost of messages is significantly less than the any other promoting tool. It saves lots of time as it reaches faster than door to door campaign.
- Response rates of SMS are higher than any emails as mobile phones are with everyone now a days and every SMS read at first.
- Bulk SMS services helps to encourage youngsters to support because it is an modern marketing strategy